If you are doing search engine optimization for your Chicago-based business, there are several things you need to consider before going in this direction. You need to decide if this is something that you would like to attempt on your own, or if you would prefer to hire a professional that can help you out.
For example, if you are trying to rank a website that will show up in the local listings, this will help you attract local customers. If you are seeking to expand out past the Chicago area, you can also focus on keywords related to cities and towns in the area. However, to do all of this, there are seven things that you need to consider if you are trying to do Chicago SEO for your business.
Do Your Keyword Research
First of all, you need to do proper keyword research. This is going to help you get the best results. You need to target keywords that are being typed in by potential customers on the search engines, and then you need also to add local keywords to those phrases. For example, if you are trying to target Chicago, you will add Chicago Illinois to each keyword that you are targeting. By doing so, you will have the best possible chance of ranking high in the search engines for those keyword terms.
SEO Optimize Your Website
The second thing that you need to do is optimize your site so that it can be found on the search engines very quickly. This will include modifying the content, adding images and videos, and also interconnecting all of your related posts and pages.
Do A Backlinking Campaign
The third step of the process is to do a backlinking campaign which will allow you to get links pointing back to your website. You should target one specific keyword for the links that you are sending to your website, targeting each page that is targeting individual keyword phrases.
Do A Video Marketing Campaign
The fourth step is doing a video marketing campaign. You will build videos, add them to your YouTube channel, and then you will add these to each post that you make. Video campaigns can include adding these to your social media sites, and also doing PPC campaigns that direct people to the videos. All of this can help you rank higher in the search engines, and since videos will rank much faster, it’s always a good idea to build keyword focused videos when you are optimizing a website for search engine optimization.
Linking Out To Authority Sites
Fifth, you will need to link out to authority sites. These are websites that currently rank for your keyword term or phrase. In the same way that Wikipedia can rank over most any website on the Internet, by using this simple strategy you can start to see an improvement in your rankings.
Using Proper Images
Sixth, you will want to add images on every one of your pages that you post which pertain to the products you are selling, or the content you are discussing. When you are doing SEO or any other type of search engine optimization, images play a major role.
Find A Competent SEO Business In Chicago
Finally, you will want to consider working with a professional search engine optimization company that can do all of this for you and more. They will have the ability to not only do the optimization for you, but they will likely have hundreds of other clients that they have helped reach the top of the search engine listings. You can evaluate them on the search engines, looking at different reviews and ratings they have received. If you can find one that is highly recommended, not to mention affordable, you should consider using them so you can focus on your business.
In conclusion, these are seven things to consider when you are going to do Chicago SEO. It will ensure that you will either be able to do this on your own or that you can use a professional to do this for you. If your goal is to rank in Chicago and also in the surrounding communities, you need to target longtail local keyword phrases. All of the strategies will help you the top positions so that your company can begin to generate more targeted traffic.